Agent Attraction

Part of what makes eXp Realty unique is that our agents can receive revenue share from the people they sponsor into the company. Sustainability is one of the fundamental and core values of eXp Realty and it is the collective intent of the agents and brokers of eXp Realty to attract credible, ethical, and productive real estate professionals who are aligned with eXp Realty’s culture and core values. If agent attraction is of interest to you, we arm you with all the right tools to attract with integrity.

Agent Attraction Universal Pledge

In partnership with the eXp Realty Agent Advisory Council, along with many agents and brokers, we developed the eXp Realty Agent Attraction Universal Pledge. It is a set of best practices, standards, and guidelines concerning tactics, messaging, and approaches to attracting real estate professionals to eXp Realty.

All agents are required to read and sign the pledge as well as take a certification course and quiz. But from time to time, all of us can use a refresher or may have a question. So, here are links to the pledge, top tips, certification course, and quiz.

Agent Attraction & Marketing Resources

eXplore Guide – https://explore.exprealty.com/

  • Cap Deferments: Cap Deferment is designed for agents who have capped at their current brokerage and desire to have that cap anniversary date honoured at eXp Realty.
  • https://explore.exprealty.com/section/agent-attraction/
  • Letter of Intent: Letter of Intent is designed for agents who are considering eXp Realty as your new home but have a brokerage to wind down or a team to bring over.
  • https://explore.exprealty.com/section/agent-attraction/
  • Agent Growth Incentive Program: All agents and brokers in good standing with eXp Realty are eligible to earn stock awards under the Agent Growth Incentive Program.
  • ■ https://sites.google.com/exprealty.net/stock-plan-services/stock-awards
  • Agent Equity Program: Agents can enroll to be paid 5% of every transaction commission with stock issued at a 10% discount.
  • https://sites.google.com/exprealty.net/stock-plan-services/agent-equity-program
  • Revenue Share Plan: eXp Realty agents can receive revenue share income from the sales activity of the productive agents they sponsor into the company.
  • https://explore.exprealty.com/section/earning-opportunities/
  • ICON Agent Award: Up to $16,000 in stock upon the achievement of certain production and cultural goals within your capping period.
  • https://explore.exprealty.com/section/earning-opportunities/
  • eXp Team Structures: Self-Organized, Standard ($8k cap for team members) and Mega IconTeam ($4k cap for team members)
  • https://explore.exprealty.com/section/earning-opportunities/
  • Agent Attraction Materials: https://www.expmarketingcenter.com/free-real-estate-templates/curated-collections/attraction-materials
  • eXp Splits and Fees: https://explore.exprealty.com/section/earning-opportunities/
  • Agent Healthcare Information: http://expAgentHealthcare.com

eXp Technology

  • eXp World
  • eXp Enterprise
  • Transaction Management
  • eXp Passport
  • Lead Generation and Marketing
  • kvCORE Overview: https://www.youtube.com/watch?v=BzO6BAiixlM
  • Workplace by Facebook
  • Optional Tools and Services (free or discounted): https://explore.exprealty.com/section/exp-realty-technology-solutions/
  • Invite a Guest: https://inviteaguest.exprealty.com/
  • eXp Official Youtube – https://www.youtube.com/c/eXpRealty
  • Intro to eXp: https://youtu.be/3SbSWDBvbdk
  • How Brokerage Owners are Building Their Business at eXp Realty:
AND MUCH MORE!

Agent-made Resources

Before releasing your own information based on agent-created videos, please ensure you have reviewed the Compliance Do’s and Dont’s or emailed [email protected].

Brent Gove Agent Attraction Resources

  • Brent Gove explains eXp: https://www.themodelexplained.com/
  • Brent Gove’s website: https://www.brentgove.com/

Richard Tomasini – Revenue Share SIMPLE EXPLANATION

  • https://www.youtube.com/watch?v=J7YFuOu9f3c

Kyle Handy – 6 Reasons Why I Moved My Real Estate Brokerage to eXp Realty

  • https://youtu.be/VX4oc1hUNKs

Jay Kinder – eXp eXplained for Independent Brokerages and Teams

  • https://youtu.be/IFOD7wb0Yks

We also provide a variety of free, customizable agent attraction handouts in the eXp Marketing Center. Just visit expmarketingcenter.com and click on eXp Created Materials.

Every eXp Realty agent has a personalized agent attraction website. Share this with agents considering joining eXp Realty to explain our value proposition and opportunity. Personalized sites typically are http://agentname.exprealty.careers

Attraction Services and Training

Visit the Attraction Services room

The Attraction Services room in eXp World is now open to help with questions about attraction compliance, where to find attraction marketing resources and more.

  • eXp World: Attraction Services is accessible via the GO TO menu of eXp World.
  • Email: [email protected]

Attend the Weekly Build Your Revenue Share Class

Bring your questions, challenges, and successes as we dive into all things revenue share and agent attraction. Join Sam Rodriguez as he discusses best practices, scripts, objection handlers, and company policies.